WinQuest Opportunity Intelligence: find, evaluate and act on the opportunities your team is positioned to win.

From bids to boardrooms.

WinQuest shows your team which opportunities are worth winning.

Results

Already proven in the field.

Growth teams use WinQuest to decide where to focus, and it shows in their pipeline.

SMCiS
$9M → $167M
Pipeline growth in four months.

SMCiS defined what a good opportunity looks like, then used WinQuest to evaluate its market against it. Over four months, the opportunities it identified grew from $9M to $167M, as the team stopped chasing low-probability bids and concentrated on the ones it could win.

SeenThis · AdTech
Hundreds → 30 → 7 → 3
30 high-fit, ready opportunities. 7 organizations pursued first. 3 agreed to meet, in four weeks.

WinQuest evaluated hundreds of opportunities against SeenThis's own definition of a good deal. 30, across 21 organizations, scored high on both fit and readiness. The team started with the top 7 organizations, representing 16 opportunities, and 3 of those 7 agreed to meet. The first meeting returned 30x in pipeline.

Sales is a numbers game. WinQuest changes the math.

Read the full SeenThis case study (PDF) →
The challenge

So much opportunity, so little clarity.

Pursuit resources are expensive and scarce. Let WinQuest evaluate everything and narrow the field, so your best people are only pursuing high-fit opportunities.

1

Too much opportunity

RFPs, solicitations, recompetes and awards compete for attention alongside a growing stream of early signals about where demand is heading. Volume outruns any team.

2

Too little clarity

Without a shared definition of a good opportunity, prioritization comes down to individual judgment, and scarce growth and capture resources go to the wrong pursuits.

3

No pipeline confidence

When opportunities are judged differently by every person, leadership can't trust the forecast, and the pipeline is built on hope rather than evidence.

How it works · Find · Evaluate · Act

Stop searching. Start pursuing.

We do the sorting, you do the winning. WinQuest tells you which opportunities deserve your team, and when.

01 · FIND

Find

Looks across opportunities already open and those still taking shape, so fewer worthwhile ones stay hidden.

02 · EVALUATE

Evaluate

Scores each one against your definition of a good deal. Fit and readiness are evaluated separately, the same way every time.

03 · ACT

Act

Flags the moment there's enough evidence to act, with the reasoning behind it.

The product

Everything in one view.

WinQuest evaluates hundreds of opportunities against your definition of a good deal, then shows your team exactly what to do with each one.

Every opportunity, scored

Structured and emerging demand, evaluated against the same standard, so nothing worthwhile stays hidden.

Fit and readiness, separately

A high-fit opportunity that isn't ready is still worth your attention. WinQuest tells you which it is.

The reasoning behind every score

Each opportunity arrives with the evidence that matched it, so your team can defend the call.

One shared standard

Leadership, sales, BD and capture teams make bid/no-bid calls the same way, every week.

A living profile

Your definition of a good opportunity can change as your business does. WinQuest re-evaluates as conditions move.

Built for growth teams

Pursuit resources are expensive and scarce. WinQuest puts your best people on your best opportunities only.

Beyond evaluation, Take-Off carries the work forward once an opportunity is worth pursuing.

Take-Off

Automated quantity takeoff for low voltage, electrical, fire alarm and emergency responder radio (ERRCS) work, including data centers. Turns architectural and engineering drawings into structured, decision-ready intelligence, so estimating starts from real quantities instead of a manual count. Delivered in three phases: device takeoff, dimensional measurement, and cost, labor and viability modeling.

Demand Horizon

A steady stream of opportunities you're positioned to win.

Not a one-time list. Two kinds of demand feed one healthy pipeline, continuously.

STRUCTURED DEMAND · ALREADY IN THE MARKET

High fit, ready now

RFPs, solicitations, recompetes, awards and procurement activity. Budget and timing are already set. WinQuest surfaces the high-fit ones so you can respond first, and respond well.

EMERGING DEMAND · TAKING SHAPE

High fit, position now

Budgets, planning activity, regulatory shifts, funding, and leadership and organizational changes. WinQuest surfaces them early so you can build relationships and shape the requirement before the ask.

Demand doesn't stop at what's already in the market. Structured demand is where most teams start. Emerging demand is where they get ahead.

Fit & Readiness

Know what fits. Know when to act.

Two dimensions make the decision clear. One axis is fit: how well an opportunity matches what you do. The other is readiness: how soon it can be acted on. Where an opportunity lands tells your team what to do with it.

EMERGING
READY
HIGH FIT
Build relevance — engage before the ask.
Pursue now — respond first, and well.
LOW FIT
Ignore — keep it out of the pipeline.
Pass — right timing, wrong work.

Top right is high fit and ready: pursue now.

Top left is high fit but still emerging: build relevance before the ask.

Bottom left is low fit and still emerging: keep it out of the pipeline.

Bottom right is low fit but ready: right timing, wrong work, so pass.

The two top boxes are your pipeline. One wins revenue this quarter. The other wins it next year.
Where WinQuest has been applied with great success

Municipal and energy

A full evaluation of a municipal energy market across 39 sources and 58 confirmed signals, narrowing 11 entities to 5 to pursue now and 6 to develop.

Commercial services and government contracting

SMCiS applied one shared definition of a good opportunity across its market and stopped pursuing the ones it was never positioned to win.

Ad-tech and commercial markets

SeenThis had hundreds of opportunities evaluated against its own definition of a good deal, then pursued the ones that scored high on both fit and readiness.

The result

Never run out of opportunities worth pursuing.

Your best people, always working on your best opportunities.

A healthier pipeline

More high-fit opportunities, both ready to pursue and still developing, for more predictable growth.

Higher win rates

Effort goes to pursuits you're positioned to win, and a forecast leadership can trust.

Decisions you can defend

A consistent, evidence-based standard replaces instinct and scales with your team.

One shared language

Leadership, sales, BD and capture teams prioritize the same way.

The modern management discipline

Opportunity Intelligence

The opportunity landscape is bigger than your pipeline. Your pipeline is only the part of the landscape you've already decided to pursue. Opportunity Intelligence is the discipline of understanding what's happening across that landscape, what fits your business, how developed each opportunity is, and when to act.

WinQuest is the Opportunity Intelligence platform.

Why WinQuest

Built from experience.

Across decades leading sales and go-to-market teams, Peter Yelle and Adam Feiner saw the same pattern: companies evaluate opportunities too late. By the time a deal is judged on fit and timing, the team has already committed to it.

The cost runs in two directions. Scarce pursuit resources go to deals that should have been passed on, and the high-fit opportunities that deserved that effort are missed, or found after a competitor has already shaped the requirement.

WinQuest was built to move that decision earlier. It evaluates every opportunity against one shared definition of a good deal, from formal solicitations to the first evidence that demand is forming, so teams decide what to pursue before they commit.

Today WinQuest is applied across government contracting, municipal energy, commercial services and ad-tech.

Sales is a numbers game. WinQuest changes the math.

Peter Yelle

CEO

More than 30 years leading enterprise B2B sales and technology. Co-founded Contact Telecom, acquired by MHC Automation, and served as VP of Technology at Mobilitie. BSEE from Northeastern University and co-inventor on a U.S. patent.

Peter on LinkedIn

Adam Feiner

Chief Revenue Officer

30+ years building GTM engines for adtech, energy analytics and AI-native companies, several later acquired. An early adopter of AI in analytics and gen AI. Former hedge fund general partner who writes for Forbes and holds an MBA from Northeastern University.

Adam on LinkedIn
FAQ

Common questions.

What is Opportunity Intelligence?

Opportunity Intelligence is the discipline of understanding what's happening across the whole opportunity landscape, not just your pipeline: what fits your business, how developed each opportunity is, and when to act.

What does WinQuest do?

WinQuest finds opportunities, from formal solicitations to early evidence of demand, scores each one against your definition of a good deal, and flags when there's enough evidence to act. Every score comes with the reasoning behind it.

Who is WinQuest for?

Growth teams in B2B and B2G: leadership, sales, business development and capture. You don't need to be a government contractor. Public-sector activity is one of the signal sources WinQuest reads, not a requirement for using it.

How is WinQuest different from a CRM?

A CRM tracks deals already in your pipeline. WinQuest works before that, evaluating the wider market to decide which opportunities deserve a place in the pipeline at all.

What is the difference between fit and readiness?

Fit is how well an opportunity matches what you do. Readiness is how soon it can be acted on. WinQuest scores them separately, so a high-fit opportunity that isn't ready yet becomes one to position for rather than one to discard.

Can WinQuest help with bid/no-bid decisions?

Yes. WinQuest scores each opportunity against your Pursuit-Ready Profile for fit and readiness, with the evidence behind every score, so capture teams make bid/no-bid and go/no-go calls consistently and can defend them.

Does WinQuest find RFPs and pre-RFP opportunities?

Yes. WinQuest evaluates structured demand, such as RFIs, RFPs, solicitations and recompetes, alongside emerging demand: budgets, funding, regulatory shifts, hiring and leadership changes that point to a need before a formal solicitation is released.

How is WinQuest different from opportunity databases or intent data tools?

Opportunity databases list what's out there, and intent data flags accounts showing activity. WinQuest takes the next step: it evaluates each opportunity against your definition of a good deal, scores fit and readiness separately, and explains why, so your team gets a prioritized short list instead of a feed.

How does WinQuest improve lead qualification?

WinQuest applies one shared definition of a good opportunity to every lead, so sales and marketing qualify the same way. Each lead arrives with a fit score, a readiness score and the reasoning behind both, keeping sellers focused on high-fit, sales-qualified opportunities.

What is Take-Off?

Take-Off turns an architectural or engineering drawing set into a bill of materials. It reads the schedules, counts what's on the plans, measures the runs and applies the rules in your detail sheets, and flags anything it can't read with confidence for your review.

What kind of takeoff does Take-Off do?

Take-Off does automated quantity takeoff for low voltage, electrical, fire alarm and emergency responder radio (ERRCS) work, including data center projects. It produces device counts, measured runs and rule-based materials from drawing sets, and flags anything unclear for your review.

What results have customers seen?

SMCiS grew its pipeline from $9M to $167M in four months. SeenThis had hundreds of opportunities evaluated; 30 across 21 organizations scored high on both fit and readiness, and 3 of the top 7 organizations it approached agreed to meet within four weeks. A municipal energy-market evaluation narrowed 11 entities to 5 to pursue now and 6 to develop.

Stop searching. Start pursuing.

Tell us what you sell and where you compete. We'll show you the high-fit opportunities waiting for you.

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